Market Research

Looking around the Trafford Centre for existing prints simmilar to mine:

 H&M

 Miss Selfridge

 Karen Millen

 Lipsy

 River Island

 Forever 21

M&S

From this research I have concluded that it is possible that the 'childlike' prints may not currently be used in prints, and girls in Manchester prefer to wear all over simple flora/colour blocks and engineered prints.

The older shops such as Karen Millen used smaller motif prints and strategic engineered prints that create a slimming figure with black panels on the sides of the waist.

The prints tend to be a lot of half drop patterns on dresses such as skater skirts. panels on jumper that are made out of viscose, silk crepe, polyester and merino wool in high end shops such as All Saints.

I best customer profile girls I spotted shopped in Zara that typically wore a plain black coat over a top or dress and shoe boots or flat slip on pumps.