http://www.wgsn.com.ezproxy.mmu.ac.uk/content/report/Business_Strategy/Business_Insight/2014/February/us-retail--january-same-store-sales-analysis.html
Cross examining classic plain black dresses from shops with different target audiences:
Primark - black party dress £17
Shop level - bog standard, value price
Fast turn around, large production, latest on trends.
High street - Topshop £25 - 75
Black plain party dress
Stylish but affordable
Student friendly.
Top end high street - All Saints plain black dress £88-168
Someone that normally shops at high street shops that wants better quality and potentially an investment buy/ special occasion dress.
Favourites for the celebrities, professionals with extra expenses looking for a nice dress for a special occasions.
Not oftern plain as people tend to order straight from the designer so they'd want something special and worth the large price tag. All hand sewn = price includes a lot of labour and made to measure. Most commonly bought by celebrities for prestigious events.
This research has made me think realistically about how much I would price any garments that I would make and what processes I would use. For example if I was to create prints for mens t-shirts, I would possibly aim for high street range and keep my prints quick and simple to create and produce to keep costs down and profits up.
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